Overview
Dataset statistics
| Number of variables | 10 |
|---|---|
| Number of observations | 2824 |
| Missing cells | 0 |
| Missing cells (%) | 0.0% |
| Duplicate rows | 0 |
| Duplicate rows (%) | 0.0% |
| Total size in memory | 245.4 KiB |
| Average record size in memory | 89.0 B |
Variable types
| Numeric | 10 |
|---|
frequency_days is highly overall correlated with monetary_per_day | High correlation |
gross_revenue is highly overall correlated with lifetime_days and 3 other fields | High correlation |
lifetime_days is highly overall correlated with gross_revenue and 1 other fields | High correlation |
monetary_per_day is highly overall correlated with frequency_days and 2 other fields | High correlation |
orders_count is highly overall correlated with gross_revenue and 2 other fields | High correlation |
qtd_produtos is highly overall correlated with gross_revenue and 2 other fields | High correlation |
returns is highly overall correlated with returns_rate | High correlation |
returns_rate is highly overall correlated with returns | High correlation |
returns is highly skewed (γ1 = 21.82144361) | Skewed |
monetary_per_day is highly skewed (γ1 = 45.64509447) | Skewed |
customer_id has unique values | Unique |
recency has 33 (1.2%) zeros | Zeros |
frequency_days has 51 (1.8%) zeros | Zeros |
returns has 1524 (54.0%) zeros | Zeros |
returns_rate has 1524 (54.0%) zeros | Zeros |
Reproduction
| Analysis started | 2025-12-25 04:34:10.521122 |
|---|---|
| Analysis finished | 2025-12-25 04:34:23.350508 |
| Duration | 12.83 seconds |
| Software version | ydata-profiling vv4.18.0 |
| Download configuration | config.json |
Variables
customer_id
Real number (ℝ)
Unique
| Distinct | 2824 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 15299.481 |
| Minimum | 12347 |
|---|---|
| Maximum | 18287 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 46.9 KiB |
Quantile statistics
| Minimum | 12347 |
|---|---|
| 5-th percentile | 12626.15 |
| Q1 | 13826.25 |
| median | 15270.5 |
| Q3 | 16801.75 |
| 95-th percentile | 17953.55 |
| Maximum | 18287 |
| Range | 5940 |
| Interquartile range (IQR) | 2975.5 |
Descriptive statistics
| Standard deviation | 1714.421 |
|---|---|
| Coefficient of variation (CV) | 0.11205747 |
| Kurtosis | -1.2049882 |
| Mean | 15299.481 |
| Median Absolute Deviation (MAD) | 1484 |
| Skewness | 0.0027127875 |
| Sum | 43205733 |
| Variance | 2939239.5 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 17850 | 1 | < 0.1% |
| 13047 | 1 | < 0.1% |
| 12583 | 1 | < 0.1% |
| 13748 | 1 | < 0.1% |
| 15100 | 1 | < 0.1% |
| 15291 | 1 | < 0.1% |
| 14688 | 1 | < 0.1% |
| 17809 | 1 | < 0.1% |
| 15311 | 1 | < 0.1% |
| 16098 | 1 | < 0.1% |
| Other values (2814) | 2814 |
| Value | Count | Frequency (%) |
| 12347 | 1 | |
| 12348 | 1 | |
| 12352 | 1 | |
| 12356 | 1 | |
| 12358 | 1 | |
| 12359 | 1 | |
| 12360 | 1 | |
| 12362 | 1 | |
| 12364 | 1 | |
| 12370 | 1 |
| Value | Count | Frequency (%) |
| 18287 | 1 | |
| 18283 | 1 | |
| 18282 | 1 | |
| 18273 | 1 | |
| 18272 | 1 | |
| 18270 | 1 | |
| 18265 | 1 | |
| 18263 | 1 | |
| 18261 | 1 | |
| 18260 | 1 |
gross_revenue
Real number (ℝ)
High correlation
| Distinct | 2811 |
|---|---|
| Distinct (%) | 99.5% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 2820.8528 |
| Minimum | 36.56 |
|---|---|
| Maximum | 279138.02 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 44.1 KiB |
Quantile statistics
| Minimum | 36.56 |
|---|---|
| 5-th percentile | 251.876 |
| Q1 | 614.015 |
| median | 1142.935 |
| Q3 | 2388.8375 |
| 95-th percentile | 7433.5075 |
| Maximum | 279138.02 |
| Range | 279101.46 |
| Interquartile range (IQR) | 1774.8225 |
Descriptive statistics
| Standard deviation | 10401.624 |
|---|---|
| Coefficient of variation (CV) | 3.687404 |
| Kurtosis | 375.53948 |
| Mean | 2820.8528 |
| Median Absolute Deviation (MAD) | 683.02 |
| Skewness | 17.129036 |
| Sum | 7966088.4 |
| Variance | 1.0819378 × 108 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 2053.02 | 2 | 0.1% |
| 1078.96 | 2 | 0.1% |
| 379.65 | 2 | 0.1% |
| 901.2 | 2 | 0.1% |
| 598.2 | 2 | 0.1% |
| 178.96 | 2 | 0.1% |
| 331 | 2 | 0.1% |
| 1353.74 | 2 | 0.1% |
| 745.06 | 2 | 0.1% |
| 650.43 | 2 | 0.1% |
| Other values (2801) | 2804 |
| Value | Count | Frequency (%) |
| 36.56 | 1 | |
| 52 | 1 | |
| 52.2 | 1 | |
| 62.43 | 1 | |
| 68.84 | 1 | |
| 70.02 | 1 | |
| 77.4 | 1 | |
| 84.65 | 1 | |
| 90.3 | 1 | |
| 93.35 | 1 |
| Value | Count | Frequency (%) |
| 279138.02 | 1 | |
| 259657.3 | 1 | |
| 194550.79 | 1 | |
| 140450.72 | 1 | |
| 124564.53 | 1 | |
| 117379.63 | 1 | |
| 91062.38 | 1 | |
| 72882.09 | 1 | |
| 66653.56 | 1 | |
| 65039.62 | 1 |
recency
Real number (ℝ)
Zeros
| Distinct | 257 |
|---|---|
| Distinct (%) | 9.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 58.105524 |
| Minimum | 0 |
|---|---|
| Maximum | 373 |
| Zeros | 33 |
| Zeros (%) | 1.2% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 44.1 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 2 |
| Q1 | 10 |
| median | 29 |
| Q3 | 74 |
| 95-th percentile | 215 |
| Maximum | 373 |
| Range | 373 |
| Interquartile range (IQR) | 64 |
Descriptive statistics
| Standard deviation | 70.215004 |
|---|---|
| Coefficient of variation (CV) | 1.208405 |
| Kurtosis | 3.2614675 |
| Mean | 58.105524 |
| Median Absolute Deviation (MAD) | 24 |
| Skewness | 1.8722169 |
| Sum | 164090 |
| Variance | 4930.1468 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 1 | 99 | 3.5% |
| 4 | 87 | 3.1% |
| 2 | 86 | 3.0% |
| 3 | 85 | 3.0% |
| 8 | 76 | 2.7% |
| 10 | 69 | 2.4% |
| 9 | 66 | 2.3% |
| 7 | 65 | 2.3% |
| 17 | 62 | 2.2% |
| 22 | 56 | 2.0% |
| Other values (247) | 2073 |
| Value | Count | Frequency (%) |
| 0 | 33 | 1.2% |
| 1 | 99 | |
| 2 | 86 | |
| 3 | 85 | |
| 4 | 87 | |
| 5 | 43 | |
| 7 | 65 | |
| 8 | 76 | |
| 9 | 66 | |
| 10 | 69 |
| Value | Count | Frequency (%) |
| 373 | 1 | < 0.1% |
| 372 | 1 | < 0.1% |
| 369 | 1 | < 0.1% |
| 366 | 1 | < 0.1% |
| 360 | 1 | < 0.1% |
| 358 | 3 | |
| 354 | 1 | < 0.1% |
| 337 | 1 | < 0.1% |
| 336 | 2 | |
| 334 | 1 | < 0.1% |
qtd_produtos
Real number (ℝ)
High correlation
| Distinct | 1653 |
|---|---|
| Distinct (%) | 58.5% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 1648.7755 |
| Minimum | 2 |
|---|---|
| Maximum | 196844 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 44.1 KiB |
Quantile statistics
| Minimum | 2 |
|---|---|
| 5-th percentile | 114.15 |
| Q1 | 323 |
| median | 683.5 |
| Q3 | 1468.25 |
| 95-th percentile | 4538.4 |
| Maximum | 196844 |
| Range | 196842 |
| Interquartile range (IQR) | 1145.25 |
Descriptive statistics
| Standard deviation | 5840.5383 |
|---|---|
| Coefficient of variation (CV) | 3.5423491 |
| Kurtosis | 493.5989 |
| Mean | 1648.7755 |
| Median Absolute Deviation (MAD) | 441.5 |
| Skewness | 18.32383 |
| Sum | 4656142 |
| Variance | 34111888 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 310 | 11 | 0.4% |
| 246 | 8 | 0.3% |
| 150 | 8 | 0.3% |
| 516 | 7 | 0.2% |
| 219 | 7 | 0.2% |
| 200 | 7 | 0.2% |
| 260 | 7 | 0.2% |
| 272 | 7 | 0.2% |
| 394 | 7 | 0.2% |
| 1200 | 7 | 0.2% |
| Other values (1643) | 2748 |
| Value | Count | Frequency (%) |
| 2 | 1 | |
| 16 | 1 | |
| 17 | 1 | |
| 19 | 1 | |
| 20 | 1 | |
| 24 | 1 | |
| 25 | 1 | |
| 27 | 2 | |
| 30 | 1 | |
| 32 | 1 |
| Value | Count | Frequency (%) |
| 196844 | 1 | |
| 80263 | 1 | |
| 77373 | 1 | |
| 69993 | 1 | |
| 64549 | 1 | |
| 64124 | 1 | |
| 63312 | 1 | |
| 58343 | 1 | |
| 57885 | 1 | |
| 50255 | 1 |
orders_count
Real number (ℝ)
High correlation
| Distinct | 55 |
|---|---|
| Distinct (%) | 1.9% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 5.983711 |
| Minimum | 2 |
|---|---|
| Maximum | 206 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 44.1 KiB |
Quantile statistics
| Minimum | 2 |
|---|---|
| 5-th percentile | 2 |
| Q1 | 2 |
| median | 4 |
| Q3 | 6 |
| 95-th percentile | 17 |
| Maximum | 206 |
| Range | 204 |
| Interquartile range (IQR) | 4 |
Descriptive statistics
| Standard deviation | 9.0058675 |
|---|---|
| Coefficient of variation (CV) | 1.5050639 |
| Kurtosis | 186.37707 |
| Mean | 5.983711 |
| Median Absolute Deviation (MAD) | 2 |
| Skewness | 10.688153 |
| Sum | 16898 |
| Variance | 81.10565 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 2 | 825 | |
| 3 | 503 | |
| 4 | 394 | |
| 5 | 237 | 8.4% |
| 6 | 173 | 6.1% |
| 7 | 138 | 4.9% |
| 8 | 98 | 3.5% |
| 9 | 69 | 2.4% |
| 10 | 55 | 1.9% |
| 11 | 54 | 1.9% |
| Other values (45) | 278 | 9.8% |
| Value | Count | Frequency (%) |
| 2 | 825 | |
| 3 | 503 | |
| 4 | 394 | |
| 5 | 237 | 8.4% |
| 6 | 173 | 6.1% |
| 7 | 138 | 4.9% |
| 8 | 98 | 3.5% |
| 9 | 69 | 2.4% |
| 10 | 55 | 1.9% |
| 11 | 54 | 1.9% |
| Value | Count | Frequency (%) |
| 206 | 1 | |
| 199 | 1 | |
| 124 | 1 | |
| 97 | 1 | |
| 91 | 2 | |
| 86 | 1 | |
| 72 | 1 | |
| 62 | 2 | |
| 60 | 1 | |
| 57 | 1 |
frequency_days
Real number (ℝ)
High correlation Zeros
| Distinct | 1218 |
|---|---|
| Distinct (%) | 43.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 73.078754 |
| Minimum | 0 |
|---|---|
| Maximum | 366 |
| Zeros | 51 |
| Zeros (%) | 1.8% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 44.1 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 9.55 |
| Q1 | 30 |
| median | 54 |
| Q3 | 92.666667 |
| 95-th percentile | 212.7 |
| Maximum | 366 |
| Range | 366 |
| Interquartile range (IQR) | 62.666667 |
Descriptive statistics
| Standard deviation | 65.524224 |
|---|---|
| Coefficient of variation (CV) | 0.89662482 |
| Kurtosis | 4.1469104 |
| Mean | 73.078754 |
| Median Absolute Deviation (MAD) | 28.703297 |
| Skewness | 1.9133911 |
| Sum | 206374.4 |
| Variance | 4293.424 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 51 | 1.8% |
| 31 | 20 | 0.7% |
| 70 | 20 | 0.7% |
| 14 | 16 | 0.6% |
| 21 | 16 | 0.6% |
| 46 | 15 | 0.5% |
| 42 | 15 | 0.5% |
| 55 | 15 | 0.5% |
| 49 | 14 | 0.5% |
| 26 | 13 | 0.5% |
| Other values (1208) | 2629 |
| Value | Count | Frequency (%) |
| 0 | 51 | |
| 0.0303030303 | 1 | < 0.1% |
| 0.2 | 1 | < 0.1% |
| 0.3333333333 | 1 | < 0.1% |
| 0.8571428571 | 1 | < 0.1% |
| 1 | 8 | 0.3% |
| 1.5 | 1 | < 0.1% |
| 1.819512195 | 1 | < 0.1% |
| 1.878787879 | 1 | < 0.1% |
| 2 | 3 | 0.1% |
| Value | Count | Frequency (%) |
| 366 | 1 | < 0.1% |
| 365 | 1 | < 0.1% |
| 364 | 1 | < 0.1% |
| 363 | 1 | < 0.1% |
| 357 | 2 | |
| 356 | 1 | < 0.1% |
| 355 | 2 | |
| 352 | 1 | < 0.1% |
| 351 | 2 | |
| 350 | 3 |
returns
Real number (ℝ)
High correlation Skewed Zeros
| Distinct | 204 |
|---|---|
| Distinct (%) | 7.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 34.408994 |
| Minimum | 0 |
|---|---|
| Maximum | 9014 |
| Zeros | 1524 |
| Zeros (%) | 54.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 44.1 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 0 |
| Q3 | 8 |
| 95-th percentile | 93.7 |
| Maximum | 9014 |
| Range | 9014 |
| Interquartile range (IQR) | 8 |
Descriptive statistics
| Standard deviation | 288.11229 |
|---|---|
| Coefficient of variation (CV) | 8.373168 |
| Kurtosis | 582.17626 |
| Mean | 34.408994 |
| Median Absolute Deviation (MAD) | 0 |
| Skewness | 21.821444 |
| Sum | 97171 |
| Variance | 83008.692 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 1524 | |
| 1 | 131 | 4.6% |
| 2 | 118 | 4.2% |
| 3 | 82 | 2.9% |
| 4 | 72 | 2.5% |
| 6 | 63 | 2.2% |
| 5 | 56 | 2.0% |
| 12 | 46 | 1.6% |
| 8 | 39 | 1.4% |
| 9 | 38 | 1.3% |
| Other values (194) | 655 |
| Value | Count | Frequency (%) |
| 0 | 1524 | |
| 1 | 131 | 4.6% |
| 2 | 118 | 4.2% |
| 3 | 82 | 2.9% |
| 4 | 72 | 2.5% |
| 5 | 56 | 2.0% |
| 6 | 63 | 2.2% |
| 7 | 38 | 1.3% |
| 8 | 39 | 1.4% |
| 9 | 38 | 1.3% |
| Value | Count | Frequency (%) |
| 9014 | 1 | |
| 8004 | 1 | |
| 4427 | 1 | |
| 3768 | 1 | |
| 3332 | 1 | |
| 2878 | 1 | |
| 2022 | 1 | |
| 2012 | 1 | |
| 1776 | 1 | |
| 1594 | 1 |
returns_rate
Real number (ℝ)
High correlation Zeros
| Distinct | 1243 |
|---|---|
| Distinct (%) | 44.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 0.017013814 |
| Minimum | 0 |
|---|---|
| Maximum | 1.5519126 |
| Zeros | 1524 |
| Zeros (%) | 54.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 44.1 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 0 |
| Q3 | 0.0082890855 |
| 95-th percentile | 0.071953056 |
| Maximum | 1.5519126 |
| Range | 1.5519126 |
| Interquartile range (IQR) | 0.0082890855 |
Descriptive statistics
| Standard deviation | 0.068751358 |
|---|---|
| Coefficient of variation (CV) | 4.040914 |
| Kurtosis | 139.1544 |
| Mean | 0.017013814 |
| Median Absolute Deviation (MAD) | 0 |
| Skewness | 9.6918246 |
| Sum | 48.047011 |
| Variance | 0.0047267493 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 1524 | |
| 0.009661835749 | 4 | 0.1% |
| 0.5 | 3 | 0.1% |
| 0.007462686567 | 3 | 0.1% |
| 0.0243902439 | 3 | 0.1% |
| 0.01360544218 | 3 | 0.1% |
| 0.01492537313 | 3 | 0.1% |
| 0.002463054187 | 3 | 0.1% |
| 0.01229508197 | 3 | 0.1% |
| 0.002309468822 | 3 | 0.1% |
| Other values (1233) | 1272 |
| Value | Count | Frequency (%) |
| 0 | 1524 | |
| 0.0001169636243 | 1 | < 0.1% |
| 0.0001839926403 | 1 | < 0.1% |
| 0.0002816901408 | 1 | < 0.1% |
| 0.0003140703518 | 1 | < 0.1% |
| 0.0003619254434 | 1 | < 0.1% |
| 0.0003632401017 | 1 | < 0.1% |
| 0.0003637686431 | 1 | < 0.1% |
| 0.0003671071953 | 1 | < 0.1% |
| 0.000393081761 | 1 | < 0.1% |
| Value | Count | Frequency (%) |
| 1.551912568 | 1 | |
| 1 | 1 | |
| 0.9863013699 | 1 | |
| 0.6333333333 | 1 | |
| 0.6008836524 | 1 | |
| 0.5964566929 | 1 | |
| 0.5648854962 | 1 | |
| 0.5646387833 | 1 | |
| 0.5602040816 | 1 | |
| 0.5399061033 | 1 |
lifetime_days
Real number (ℝ)
High correlation
| Distinct | 374 |
|---|---|
| Distinct (%) | 13.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 201.35517 |
| Minimum | 1 |
|---|---|
| Maximum | 374 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 44.1 KiB |
Quantile statistics
| Minimum | 1 |
|---|---|
| 5-th percentile | 18 |
| Q1 | 102 |
| median | 210 |
| Q3 | 302 |
| 95-th percentile | 363 |
| Maximum | 374 |
| Range | 373 |
| Interquartile range (IQR) | 200 |
Descriptive statistics
| Standard deviation | 113.49623 |
|---|---|
| Coefficient of variation (CV) | 0.56366187 |
| Kurtosis | -1.225398 |
| Mean | 201.35517 |
| Median Absolute Deviation (MAD) | 99 |
| Skewness | -0.15790104 |
| Sum | 568627 |
| Variance | 12881.395 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 1 | 51 | 1.8% |
| 365 | 28 | 1.0% |
| 351 | 26 | 0.9% |
| 358 | 25 | 0.9% |
| 367 | 20 | 0.7% |
| 352 | 20 | 0.7% |
| 356 | 19 | 0.7% |
| 344 | 18 | 0.6% |
| 366 | 18 | 0.6% |
| 189 | 17 | 0.6% |
| Other values (364) | 2582 |
| Value | Count | Frequency (%) |
| 1 | 51 | |
| 2 | 9 | 0.3% |
| 3 | 4 | 0.1% |
| 4 | 5 | 0.2% |
| 5 | 4 | 0.1% |
| 6 | 3 | 0.1% |
| 7 | 2 | 0.1% |
| 8 | 7 | 0.2% |
| 9 | 5 | 0.2% |
| 10 | 3 | 0.1% |
| Value | Count | Frequency (%) |
| 374 | 5 | 0.2% |
| 373 | 8 | 0.3% |
| 372 | 8 | 0.3% |
| 371 | 8 | 0.3% |
| 370 | 6 | 0.2% |
| 369 | 10 | 0.4% |
| 368 | 11 | 0.4% |
| 367 | 20 | |
| 366 | 18 | |
| 365 | 28 |
monetary_per_day
Real number (ℝ)
High correlation Skewed
| Distinct | 2822 |
|---|---|
| Distinct (%) | 99.9% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 45.616004 |
| Minimum | 0.11078788 |
|---|---|
| Maximum | 39916.5 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 44.1 KiB |
Quantile statistics
| Minimum | 0.11078788 |
|---|---|
| 5-th percentile | 1.6363994 |
| Q1 | 4.0651576 |
| median | 7.896662 |
| Q3 | 15.630297 |
| 95-th percentile | 67.006128 |
| Maximum | 39916.5 |
| Range | 39916.389 |
| Interquartile range (IQR) | 11.565139 |
Descriptive statistics
| Standard deviation | 797.8526 |
|---|---|
| Coefficient of variation (CV) | 17.490629 |
| Kurtosis | 2231.5863 |
| Mean | 45.616004 |
| Median Absolute Deviation (MAD) | 4.6874122 |
| Skewness | 45.645094 |
| Sum | 128819.6 |
| Variance | 636568.77 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 3.756363636 | 2 | 0.1% |
| 26.4 | 2 | 0.1% |
| 18.02521505 | 1 | < 0.1% |
| 3.39874552 | 1 | < 0.1% |
| 21.36585366 | 1 | < 0.1% |
| 13.24727794 | 1 | < 0.1% |
| 90.12714286 | 1 | < 0.1% |
| 43.27923754 | 1 | < 0.1% |
| 2695.605 | 1 | < 0.1% |
| 80.13043478 | 1 | < 0.1% |
| Other values (2812) | 2812 |
| Value | Count | Frequency (%) |
| 0.1107878788 | 1 | |
| 0.1426229508 | 1 | |
| 0.3350239234 | 1 | |
| 0.3712719298 | 1 | |
| 0.4097619048 | 1 | |
| 0.4855769231 | 1 | |
| 0.5902439024 | 1 | |
| 0.6115384615 | 1 | |
| 0.6245747801 | 1 | |
| 0.6364556962 | 1 |
| Value | Count | Frequency (%) |
| 39916.5 | 1 | |
| 12393.7 | 1 | |
| 4219.17 | 1 | |
| 2949.75 | 1 | |
| 2695.605 | 1 | |
| 1760.96 | 1 | |
| 1345.62 | 1 | |
| 1309.14 | 1 | |
| 1145.6 | 1 | |
| 977.77 | 1 |
Interactions
Correlations
| customer_id | frequency_days | gross_revenue | lifetime_days | monetary_per_day | orders_count | qtd_produtos | recency | returns | returns_rate | |
|---|---|---|---|---|---|---|---|---|---|---|
| customer_id | 1.000 | -0.032 | -0.094 | -0.009 | -0.070 | 0.004 | -0.085 | 0.014 | -0.062 | -0.052 |
| frequency_days | -0.032 | 1.000 | -0.343 | 0.231 | -0.763 | -0.453 | -0.318 | 0.188 | -0.216 | -0.147 |
| gross_revenue | -0.094 | -0.343 | 1.000 | 0.523 | 0.561 | 0.764 | 0.920 | -0.379 | 0.463 | 0.332 |
| lifetime_days | -0.009 | 0.231 | 0.523 | 1.000 | -0.270 | 0.653 | 0.485 | -0.435 | 0.305 | 0.226 |
| monetary_per_day | -0.070 | -0.763 | 0.561 | -0.270 | 1.000 | 0.244 | 0.522 | -0.114 | 0.252 | 0.160 |
| orders_count | 0.004 | -0.453 | 0.764 | 0.653 | 0.244 | 1.000 | 0.705 | -0.453 | 0.431 | 0.323 |
| qtd_produtos | -0.085 | -0.318 | 0.920 | 0.485 | 0.522 | 0.705 | 1.000 | -0.372 | 0.425 | 0.281 |
| recency | 0.014 | 0.188 | -0.379 | -0.435 | -0.114 | -0.453 | -0.372 | 1.000 | -0.189 | -0.122 |
| returns | -0.062 | -0.216 | 0.463 | 0.305 | 0.252 | 0.431 | 0.425 | -0.189 | 1.000 | 0.970 |
| returns_rate | -0.052 | -0.147 | 0.332 | 0.226 | 0.160 | 0.323 | 0.281 | -0.122 | 0.970 | 1.000 |
Missing values
Sample
| customer_id | gross_revenue | recency | qtd_produtos | orders_count | frequency_days | returns | returns_rate | lifetime_days | monetary_per_day | |
|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 17850 | 5391.21 | 372.0 | 1733.0 | 34.0 | 0.030303 | 40.0 | 0.023081 | 2.0 | 2695.605000 |
| 1 | 13047 | 3232.59 | 56.0 | 1390.0 | 9.0 | 39.625000 | 35.0 | 0.025180 | 318.0 | 10.165377 |
| 2 | 12583 | 6705.38 | 2.0 | 5028.0 | 15.0 | 26.500000 | 50.0 | 0.009944 | 372.0 | 18.025215 |
| 3 | 13748 | 948.25 | 95.0 | 439.0 | 5.0 | 69.500000 | 0.0 | 0.000000 | 279.0 | 3.398746 |
| 4 | 15100 | 876.00 | 333.0 | 80.0 | 3.0 | 20.000000 | 22.0 | 0.275000 | 41.0 | 21.365854 |
| 5 | 15291 | 4623.30 | 25.0 | 2102.0 | 14.0 | 26.769231 | 29.0 | 0.013796 | 349.0 | 13.247278 |
| 6 | 14688 | 5630.87 | 7.0 | 3621.0 | 21.0 | 18.300000 | 399.0 | 0.110191 | 367.0 | 15.342970 |
| 7 | 17809 | 5411.91 | 16.0 | 2057.0 | 12.0 | 32.454545 | 41.0 | 0.019932 | 358.0 | 15.117067 |
| 8 | 15311 | 60767.90 | 0.0 | 38194.0 | 91.0 | 4.144444 | 474.0 | 0.012410 | 374.0 | 162.481016 |
| 9 | 16098 | 2005.63 | 87.0 | 613.0 | 7.0 | 47.666667 | 0.0 | 0.000000 | 287.0 | 6.988258 |
| customer_id | gross_revenue | recency | qtd_produtos | orders_count | frequency_days | returns | returns_rate | lifetime_days | monetary_per_day | |
|---|---|---|---|---|---|---|---|---|---|---|
| 5637 | 17468 | 137.00 | 10.0 | 116.0 | 2.0 | 4.000000 | 0.0 | 0.000000 | 5.0 | 27.400000 |
| 5648 | 13596 | 697.04 | 5.0 | 406.0 | 2.0 | 7.000000 | 0.0 | 0.000000 | 8.0 | 87.130000 |
| 5654 | 14893 | 1237.85 | 9.0 | 799.0 | 2.0 | 2.000000 | 0.0 | 0.000000 | 3.0 | 412.616667 |
| 5656 | 17852 | 114.34 | 11.0 | 53.0 | 2.0 | 0.000000 | 0.0 | 0.000000 | 1.0 | 114.340000 |
| 5673 | 17772 | 182.77 | 10.0 | 58.0 | 2.0 | 0.000000 | 0.0 | 0.000000 | 1.0 | 182.770000 |
| 5679 | 14126 | 706.13 | 7.0 | 508.0 | 3.0 | 1.500000 | 50.0 | 0.098425 | 4.0 | 176.532500 |
| 5680 | 16479 | 300.83 | 10.0 | 102.0 | 2.0 | 0.000000 | 0.0 | 0.000000 | 1.0 | 300.830000 |
| 5685 | 13521 | 1092.39 | 1.0 | 733.0 | 3.0 | 4.500000 | 0.0 | 0.000000 | 10.0 | 109.239000 |
| 5695 | 15060 | 301.84 | 8.0 | 262.0 | 4.0 | 0.333333 | 0.0 | 0.000000 | 2.0 | 150.920000 |
| 5765 | 16000 | 12393.70 | 2.0 | 5110.0 | 3.0 | 0.000000 | 0.0 | 0.000000 | 1.0 | 12393.700000 |